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Creativity is my religion

I'm a multi-disciplinary artist & visual storyteller.

Creativity is my religion
Email: Instagram: @amormeafati Facebook: @amormeafati

Hola! I'm Amor Mea Fati (also known as Steffen Hoffman) and I'm so grateful you stopped by. I'm an artist and visual storyteller based in Guanacaste, Costa Rica. "Amor Mea Fati" is latin for "love of my fate", first coined by Friedrich Nietzsche.

I have led design, creative, tech, and product launches for both startups and large corporations, including NutriRise, Rythmia, RLOVE, The Honest Company, Salesforce, and AOL. I've founded both tech and product companies, including Openly Human, Klova, Metastory, and Hipster (acquired by AOL).

I specialize in branding, app & web design, UI/UX, photography, videography, motion graphics, and music. Covering a vast spectrum of creative disciplines allows me to take a holistic approach to design and creation, to fully tell the story I feel in my heart and soul from start to finish.

Any meaningful change in the world starts with a story. We tell stories to feel at home in the universe. We are all the authors of our own story and everyone and everything we know are the characters we create.

I look at design and everything I create as storytelling. What do I want the message to be? How does it make you feel? What's the aesthetic invoke? These are all important questions I ask myself every time I sit down in front of the proverbial blank canvas to create.

Creation is getting in touch with spirit. the more you practice this, the more connected you become to your soul.

I have a passion for conscious creation and believe music is life. I love producing music, and playing piano and the handpan drum for fun.

With love & light,

Amor Mea Fati
(Steffen Hoffman)