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Amor Mea Fati

A brand to represent myself and my work.

Amor Mea Fati

Amor Mea Fati is latin for "Love of my fate" and is my personal moniker, as well as the brand for the all my creative endeavors, including music, designs and products.

The Ouroboros, a snake eating it's own tail, is a symbol for eternal cyclical renewal or a cycle of life, death, and rebirth. The 2 snakes represent the different phases we through in life and how we perpetually evolve as beings. Their bodies intertwine to create an infinity sign, symbolizing the timelessness of nature's cycle of creation and destruction.  It was always happening and will continue to happen forever. In Egyptian culture, the Ouroboros represents the formless disorder that surrounds the orderly world and is involved in that world's periodic renewal.

"Amor Fati" was first coined in western culture by Friedrich Nietzsche. By adding the "Mea" or "my", it serves as a personal mantra.

Friedrich Nietzsche
"My formula for greatness in a human being is amor fati: that one wants nothing to be different, not forward, not backward, not in all eternity. Not merely bear what is necessary, still less conceal it—all idealism is mendacity in the face of what is necessary—but love it."

I was seeking a name and identity that would make it easier to manage my creations and companies, as well as a symbol that resonated with my spiritual path.

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